Stuff, a local free weekly that is part of the Phoenix Media fiefdom, occupies a murky place in the free weekly ecology of Boston. About a year ago I met with the new editor, Erica Corsano, who was energized by her mission of turning the magazine into something slightly more stylish and sophisticated than its recent incarnations. Needless to say, that's where we parted ways. Alas, she has her work cut out by the looks of it.
It remains abundantly unclear who Stuff is for. It's hard to imagine, now that it no longer hosts the drink-n-dial section where wasted college kids could leave drunken messages to be faithfully transcribed in the margins of the coming print issue, who's actually left to read it. And if they can actually read.
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"The ideal of perfect health," Novalis
wrote at the turn of the 19th century,
"is only scientifically interesting."
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Corsano, to her credit, has obviously been working hard at broadening the magazine's appeal, but the bottom line is ad dollars. Unfortunately when ad revenue dictates content the end result is always blah. It's hard to imagine a general interest magazine — even a free one — that has truly mass appeal. Because most magazines — even free ones — are run by accountants and ad men, not actual content providers, you always end up with something supposedly aimed at everyone. Which is to say no one.
Which, as far as I can tell, is who reads Stuff on a regular basis.
Since I've quit the T — it is finally feasible for me to bike everywhere in the city I want or need to be — I don't really have anywhere to read Stuff, myself, and it's not the kind of thing I'd bring home, but occasionally I'll pick it up outside a Starbucks and flip through to see what the blah set is up to these days.
And let me tell you, there's no better embodiment of blah than Stuff's annual "Body" issue. Flipping through it reminds me of first discovering the South End some fifteen years ago and grasping immediately without the ability to articulate it what a South End Queen was.
It was not that they were particularly pretty, and certainly had nothing to do with having a great physique, or being dynamite in bed — all things
all gay people have to be or have in order to join The Club. And it wasn't the product — or at least not
just the product. No. It was more the impressive degree to which they had wholly internalized and mastered a fetishized stereotype.
Looking at the Body issue there's that same can't-quite-put-your-finger-on-it sense of sameness. It's not that various body-types aren't duly represented, exactly. They range from a pint-sized martial artist to not one, but
two plus-size models! (In fact, skinny is the one body type that's
not represented — but no plus-size
men, either.) As for diversity, there are men
and women, of course, a couple of Asians, and a black guy. It's still a rather stingy array — as for gender stereotypes —- but it is an array. Obviously an effort's been made here.
It's not that they missed the nod toward diversity of a sort. It's that despite it, they're all
still the same, somehow.
Even the
reader submissions on the website are a study in monotony. This is no feast for the eyes. It's more like the visual equivalent of one of those awful so-called "power bars" that are packed with protein but taste like sawdust. These bodies are smart, hard and stingy, appropriately enough for Boston. We are meant to admire them as an accomplishment, maybe envy the results a bit, but there is no hint of eroticism — which to me is merely the generosity of the body. They are, as advertised, just bodies.
And the way they're presented they are neither lovely — we don't go to the gym to become lovely, do we? We go to get healthy and strong — nor very compelling. "the ideal of perfect health," Novalis wrote at the turn of the 19th century, "is only scientifically interesting." They're called treadmills for a reason, people.
There is nothing wrong with worshiping the body, but the kind of body we revere — and those we revile — obviously says a lot about who we are or want to be. There's a spartan narrative here that suggests that having a body is hard work. We manage our bodies, like we manage our career and finances.
And then there's that astringent, defensive display Bostonian's are known for. We want to be looked at, admired, envied, but don't expect us to look back. The choice of black and white further drains the vitality out of the portraits and hardens their already unsympathetic subjects — however sympathetic the actual individuals, these portraits are certainly no reflection.
Even the more Rubinesque among them don't seem the least bit voluptuous, but look more like lumps of flesh posed for Lucian Freud...
And the ones hamming it up for the camera still look stilted and static, as if the body itself is just stuff on which to hang more stuff:
More Ughs than Uggs.The one attempt at humor in the pages of this issue is Chris Coxen's turn as a porn-bestached, hirsute lounge lizard in animal print boxers and banker's socks...
Someone call PETA, stat.But isn't this shtick getting a little played out, too? This is apparently one of Coxen, a comedian's on-stage personae. His hairiness — and hairiness in general — is treated as a self-conscious sight gag, not simply another perfectly normal body type. Odd, since
studies have estimated upwards of 60% of Caucasian men
are fairly hirsute, and only about 6% have no hair on their chests at all. You certainly wouldn't know it by flipping through this issue of Stuff — aside from a mildly furry (and very hot)
Matt Hunwick, Stuff treats us to a gallery of plucked and pumped overachievers.
I feel for extremely hirsute guys like Coxen, who have to constantly battle the Curse of Freddie Mercury — that even traits traditionally thought of as hypermasculine have a tendency to be swallowed up by sexual ambiguity. There's an irony here somewhere, when male cleavage is seen as more sexually suggestive than female cleavage. It's a big deal that plunging neckline's and v-neck tees are making a comeback in men's fashion. What is the nature of the titillation? It must have its seeds in a threat, right?
I mean, male displays of flesh are as indiscriminately titillating as female displays, but the male gaze is felt to be more aggressive, more threatening — it implicates (some would say "taints") the object as much as the subject. Women are free to check out other women. Men have the same impulse (if not desire), but are strictly regulated. This is very simply because men can stake a claim of conquest with their dicks, where women, quite obviously, can't — and once you've had a dick in you everything's different, right girls?
So because straight-identifying men can be implicated as objects of other men's desire (think of the
"gay panic" defense in gay-bashing cases, where merely being looked at the wrong way can justify — in a court of law — a vicious beating or fatal attack — the male-on-male equivalent of the blame-the-victim defense in male-female rape cases), wanton displays of male flesh have to follow some very strict rules. Which is why you will not find in Stuff any skinny, androgynous, or sexually ambiguous men.
Is there a whiff of homophobia here? In the strict sense of the word: yes. It's benign and boring and relatively inoffensive, the acceptable fear of the male gaze and its implications you find in the modern gym. Rather than risk gay appeal, Stuff's body issue is drained of sensuality. It's all business. All work. Bodies are deployed as weapons or work-out machines, fed and maintained, waxed, oiled, and taken in for regular tune-ups, used as calling cards or comic relief, but there is no hint of the particular pleasures we associate with our bodies in off-hours.
Yup. Basically bodies as stuff. But then what did you expect?